Firozah Najmi, Copywriter.
00. About
Creative copywriter specializing in full-funnel advertising, lifecycle marketing, and long-form editorial content.
I got my start in publishing, intending to pursue editorial work. At Away, I had the opportunity to step in as a copywriter and officially joined the in-house copy team in November 2022. I quickly learned about all aspects of the marketing funnel and how to write copy per channel, and the rest is history. Writing witty, sharp, compelling ads is what I love to do.
I'm an incredibly fast learner, and I'm always learning new skills. P.S. I built this website myself!
01. Experience
Freelance Copywriter
MARCH 2024 - PRESENT
Clients include Away and Zola.
Away, Copywriter
NOVEMBER 2022 - MARCH 2024
Led copy strategy on brand campaigns, from creative concepting to execution. Wrote omnichannel, full-funnel copy for new product launches, new store openings, and other brand-defining moments.
Away, Content Creator
MARCH 2021 - NOVEMBER 2022
Pitched, wrote, commissioned, and edited long-form articles for HereMagazine.com, Away’s editorial arm.
02. Selected Works
Hover for placement info; scroll horizontally for more examples.
See also: my latest long-form editorial piece for Away.
The Gloss Drop: Launch Hero
Holiday 2023: Flex Spotlight
Fall 2023: Bags & Accessories
Fall 2023: Accessories Spotlight
Summer 2023: Flex Double-Click
Paid Ad03. Email Spotlight
January 2024. Reviews are in: "The best travel bag I've ever had."
December 2023. L👀king back: our 2023 travels 🛩
September 2023. Our compression system 🤝 your bulkiest sweaters