Firozah Najmi.
Creative Copywriter.

Profile.

Copywriter, editor and content strategist specializing in full-funnel brand marketing with an audience-first approach.

From starting out as a long-form content writer to honing my skills as a copywriter for two highly coveted brands, I'm most fulfilled when writing down-to-earth copy that speaks to audiences on a personal level. My dream? Writing with purpose for a mission-driven brand or organization that puts people before profit.

Work History.

Brand Copywriter @ Tommy Hilfiger
July 2024 – Present

Embodied the regional voice for the heritage brand and its subbrand, Tommy Jeans.
Developed copy for all major touchpoints: eCommerce, product packaging, out-of-home advertising, lifecycle marketing, in-store marketing and paid media placements.

Ecommerce / Brand Copywriter @ Away
March 2021 – March 2024

Led copy strategy on brand campaigns, from creative concepting to execution.
Wrote omnichannel, full-funnel copy for new product launches, store openings and other brand-defining moments.
Pitched, wrote, commissioned and edited long-form articles for Here Magazine, Away’s editorial arm.