Firozah Najmi.
Content Strategist.

Profile.

I write stories and clever copy that make people feel smart (and seen) —
a professional puzzle-solver at the intersection of copy and design.

My dream?
Writing for a mission-driven organization that celebrates bold swings and puts people before profit.

Brand Copywriter @ Tommy Hilfiger
July 2024 – Present

Embodied the regional voice for the heritage brand and its subbrand, Tommy Jeans.
Developed copy for all major touchpoints: eCommerce, product packaging, out-of-home advertising, lifecycle marketing, in-store marketing and paid media placements.

Brand Copywriter @ Away
March 2021 – March 2024

Led copy strategy on brand campaigns, from creative concepting to execution.
Wrote omnichannel, full-funnel copy for new product launches, store openings and other brand-defining moments.
Pitched, wrote, commissioned and edited long-form articles for Here Magazine, Away’s editorial arm.